For advertisers, social media platforms offer opportunities to place paid advertising. From Facebook Ads to TikTok Ads, there are various offers available for creating paid content to promote products and services. Promoting sales through cheaper organic means is a non-negligible advantage for companies, especially SMEs. Especially when companies want to target younger generations, influencer marketing is a good sell.
The most effective redirection options from social media to the company website
51% of social media shoppers typically pay within the social media platform, while 49% are typically redirected to a company's website or marketplace to pay.
The 3 main benefits of making purchases within a social media platform spain telegram data according to our survey respondents, are:
The simplified payment (62%)
Faster completion because personal data is already entered (39%)
And a pleasant shopping experience, as everything can be done in one place (36%)
However, there are also disadvantages related to data security concerns. 6% of shoppers within a social media platform are not at all confident that their payment data is secure within the social media platform and 36% are not very confident. This is a high number of users who do not believe in payment security despite the fact that they mostly pay directly on social media. On the other hand, 43% are somewhat confident and 15% are very confident.