4. Ensure a simple and fast checkout process
If the checkout process is too complicated and takes a long time, the online store risks losing customers before they have completed the purchase. Therefore, it is very important to make the checkout process easy and pleasant. On average, almost three out of four shopping carts are abandoned.
To make the checkout process easy and quick for customers, there are various options, ranging from offering the right payment method to two-step authentication to one-click payments.
One-click payments allow online purchases to be made without going through the checkout process by using payment information previously entered by customers to authorize the purchase. This can simplify the checkout process for customers. After all, 31% of online shoppers in our study find this fairly or very important. In the graphic below we can see what German online shoppers continue to consider important.
Tips for online shops:
Always send a confirmation email after a purchase: Email marketing tools uk telegram data can be used to send emails automatically. This allows online retailers to send their customers a confirmation email after a purchase, program updates on delivery status, and send emails about special promotions, discounts, or birthdays.
Offer a guest login: Guest checkout speeds up the process by not requiring customers to register before starting the checkout process.
Introduce progress indicators: These show the customer what stage of the ordering process they are at and how much they still have to do to complete the purchase.