Especially if we work with users who have comparative purchasing processes, since they will not only make the comparison in the “everything” format, they will also search on Google in the images section.
Although, it is also true that the business model has a lot to say here; if we are working on a fashion e-commerce, this section is essential.
A very common trick in this section is to drag any product into the search engine to see prices or points of sale.
Advanced Google Search - Drag the product image into the search engine
4.- Videos
This section is becoming more and more like the news section, as the time factor is becoming more and more important depending on what concepts you are looking for.
One important thing is that in this section you will not only find videos, but also entries to websites that do not include videos.
5.- Maps
In all of these results, once again, structured data is key.
I will never tire of repeating that the only problem with many websites is that Google does not understand them and that is why they do not appear in the correct results.
Transactional searches
The first thing you should know is that when you enter this section, the Google information bar changes depending on the area you enter.
1.- Shopping
In this section the customization options are grouped together on the left side.
First of all we find an option that allows us to show only new products.
Then, we have a price filter in which Google gives us several scales to choose from or the possibility of entering our minimum and maximum price.
Finally, we have a list of the different sellers that allows us to limit the search to only what is offered by one or more of them.
As in most e-commerce sites, at the top right we will find a tab that allows us to customize the way we view the results, sorting them by default, by price (from lowest to highest or vice versa) and by rating in reviews.
The most interesting thing when we use the shopping function is that when we click on a product we can see the price of all the suppliers that offer it and even open a tab in which we will have a comparison table of sellers, details to take into account and price with and without shipping costs.
This is particularly striking because Google does not always initially show philippines code number mobile you the cheapest seller for the product and you may be in for a big surprise.
2.- Books
se of books in physical or digital format.
As users we also have the advantage of being able to search for free ebooks .
We can also find preview options available, as well as choose between different documents, including magazines and newspapers.
The results are displayed in a similar way to the rest of Google with the added bonus of including an image of the cover to make it easier to identify.
Once inside the result, we will see the option to buy it online highlighted and we will be able to access the information on where to buy it in physical format, although it is not very accessible.
There is also more useful information such as the average rating and reviews, as well as the “my collection” option where we can access our Google Books, add favorites, mark what we are reading now, make a to-do list or access personalized recommendations.
Google Advanced Search - Books
3.- Flights
This option works as a travel fare comparator, allowing us to select our destinations and dates and offering us the different options available.
It has also incorporated a hotel option which, by the way, allows for the inclusion of advertisements.