They are generally related to: legal or regulatory problems; lack of ethics (or corruption); processes. Human capital criseshuman capital or people management crises concern adversities related to investors, managers or employees of a company. changes; strikes or protests; abuse or violence in the workplace. Reputation crisesreputation or brand crises are one of the most studied types of crisis in the literature, which is due to their stormy and spontaneous nature capable of affecting a company's image, often irreversibly.
Generally, they are due to: scandals of all kinds; leadership bolivia whatsapp data misconduct; negative brand positioning; harmful content going viral. What is the role of marketing in the different moments of a business? Marketing is not limited to advertising and publicity. Marketing is also about carrying out research, defining and updating business models, developing products and services, creating and strengthening brands, generating engagement and relationships, educating consumers and innovating ventures.
In other words, the role of marketing is to lead a company throughout its entire trajectory in the market. From this perspective, there is little point in failing to invest in marketing in times of crisis, do you agree? This broad view of the area is not new, although it is still unknown to many managers. The world has changed a lot in recent decades, and so have consumers.