Product Catalog Welcome Email
This is another popular e-commerce site. With a welcome email, you can send your entire product catalog and direct potential customers to products you think they might like. For example, you can segment your audience based on the product pages they’ve visited, then reinforce their interest in those products with relevant content.
If you're sending a welcome email with a product catalog, make sure it contains high-quality images that are visually appealing. Include a clear call to action with a link to the catalog that will make it easy for potential buyers to purchase.
In the example below, Filson invites users to shop from their November catalog and showcases images of some of the products in the catalog. This invites users to explore the catalog and browse for products they might like.
Filson-welcome-email.
Image via ReallyGoodEmails
Social proof welcome email
A social proof welcome email proves your popularity in some way. It's kind of like a beauty pageant, but much less objectionable.
Testimonials from loyal customers can be powerfully persuasive, as can reviews from third-party websites. Show how popular you are with your existing customers.
To build credibility and brand awareness, you can try different tactics to include social proof in your email. You can find clever ways to include text messages, testimonial videos, reviews, and user-generated content in your welcome email to impress your potential advertising database customers.
In the email below, dental care brand Bite shows how to leverage the power of social proof to create a great first impression. This compelling welcome email features recommendations from well-known brands. It also includes a clear CTA button that encourages users to check out more reviews from satisfied customers. Imagine a user clicking on the call to action and being taken to a video with more testimonials – that’s one powerful combination of email and dental video marketing for closing customers.
Brand welcome email.
Image via ReallyGoodEmails
14 welcome email examples from successful businesses to inspire your next email campaigns
Now that we’ve covered some of the types of welcome email examples you can emulate, we want to show you how they work in action. We’ve selected some of the best welcome email examples we’ve ever seen, so you can get inspired and create your own.