Retaining Customers in the Digital Age The Power of SMS

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For example, when you’re building an email list, you can gather recipient names and thus craft personalized email subject lines that have a sense of connection and that grab attention. Emails that feel custom-made, rather than generic, are far more likely to get opened because they speak directly to the reader’s needs, interests, or past interactions with your brand. How to implement personalization:use the recipient’s name: incorporate their first name to set a friendly vibe. Example: “jenna, here’s your member discount!”reference past behavior: customize the subject line based on their previous interactions, like purchases or browsing history.

Example: “still interested in those running shoes? Let’s make cayman islands whatsapp data them yours”include location or preferences: make the subject line location-specific or aligned with their preferences. Example: “discover the best rock climbing spots in colorado”segment your audience: along the lines of referencing past behavior or location, considering grouping recipients based on various criteria in order to create even more targeted and relevant subject lines. Avoid overdoing it: while personalization is powerful, overusing it or coming across as invasive and forced can feel off-putting. Keep it genuine and relevant.

Implementing personalization elements – such as a recipient’s name, or segmenting your lists – is a feature you’ll want to look for in your email marketing platform. With siteground email marketing, for example, you can take advantage of these capabilities, along with one of the most user-friendly and intuitive platforms available, making it easy to get started and see results quickly.The following email not only uses the recipient name to establish a connection and draw attention, but it leverages user behavior and interests in order to make a targeted recommendation, and entice the reader to see what’s inside.