Purpose: Advertising is all about showcasing your products to potential consumers so they understand them — and hopefully crave them . Pinterest is an online media platform that allows users to discover things that inspire them and speak to their lifestyle. When users find something they like, they pin it to a board, creating a collage of images of those visuals. These boards are shared with their followers and friends, making them great places to root for your product and build a following through smart marketing!
Unique attributes:
Pinterest has over 175 million monthly active users, giving you plenty of opportunities to capture the attention of potential customers. By creating beautiful and eye-catching displays, you can drive more leads and traffic to your website.
Visually promoting your products is possible on Pinterest. You can do this by adding logos to your website twitter database so that consumers can visit you through them. By choosing the right image size and following image best practices, you can get your badges noticed, increasing your visibility.
Pinterest is a highly interactive social media platform that gives you the opportunity to insert CTA options that potential buyers can click on.
Pinterest’s audience is predominantly female (about 81%), making it an excellent social media platform to use if your ideal consumer is female.
Target audience: Pinterest has an interactive audience, especially in the 18-35 age group .
Now that we've seen the five most popular social media channels and their unique features, let's look at the five best ways to leverage their social media marketing benefits for your own business.
unnamed
Determine your target audience
Consider this example... Which segment of the population do you think uses credit cards the most? Yes, you guessed it right. The younger generation prefers to use credit cards. So, it is much easier to sell a credit card to a person in the age group of 21 to 30 years compared to a person in their early 50s.
Similarly, you can’t sell winter clothing to people who live in places where temperatures rarely drop below 68 degrees Fahrenheit. The point is to identify your target audience correctly. That’s the only way you can make a strong impact—and sales.
identify-your-target-audience
How do you find out who your target audience is? The best way to do this is to create market personas . Creating a market persona can help you better understand your target audience, which in turn can help you create the best advertising campaigns for your products and services.