There are many options for email marketing if you own an e-commerce store, a SaaS product, or are trying to build an email newsletter. But ActionKit aims to stand out for those people who are building movements – think political groups, nonprofits, and community organizations. ActionKit focuses on creating a set of tools and features that uniquely help this group of organizations, and they do a great job at it.
ActionKit's best features for sending emails:
Easy to use
Specific tools for political groups, non-profits and community organizations
Secure fundraising features
Launch multilingual campaigns
ActionKit Email Suite Benefits: ActionKit does an amazing job of understanding and serving its core customer base. The company builds tools specifically for these customers, and therefore does a great job of understanding their needs. The platform is easy to use and offers its customers features that other more general email service providers can’t match.
ActionKit for Email Marketing Cons: The obvious downside is that most of the features won't be useful if you own a business or organization that falls outside of their core market.
5. ConvertKit: An Email Platform Built for Creators
Screenshot of the ConvertKit website
ConvertKit was founded in 2013 when blogger Nathan Berry needed a better way to sell his content and rich people database books via email. It hasn’t forgotten where it came from, and it still aims to be the best email marketing tool for the creator economy. It does a good job of that, and continues to evolve its features to help creators send powerful emails and support other marketing efforts.
ConvertKit's best features for sending emails:
Built specifically for creators
Monetization tools for charging for content and newsletters
Built-in sponsorships and advertisements
ConvertKit Pros for Email Marketing: ConvertKit is great for creators. It has all the tools creators need to build their audience, engage them, and monetize their content, courses, and newsletters. They offer great monetization tools and have a supportive creator community.
ConvertKit Cons for Email Marketing: These features come at a price, and the service can get expensive as you scale your audience. And the biggest downside is... if you're not a creator, many of the tools won't be very useful to you.
While most people and companies focus their time on building a large email list, they often overlook the need to keep that list fresh and up-to-date. However, an updated and fresh email list is essential to email marketing success. A clean and fresh email list will result in greater deliverability, engagement rates, and overall success. The email marketing tools below can help you with this endeavor. While these tools aren’t cheap, they more than pay for themselves as they can increase your deliverability rates (and therefore conversion and revenue rates).