Departments in B2B companies undergoing change, such as marketing, are required to bring digital solutions and services to market quickly, flexibly and cost-effectively. Turning to your own IT department to do this is unlikely to be successful. This is because the IT department must ensure that the existing systems are secure, scalable and highly available. An API management platform shows its strengths in the area of tension between marketing and IT.
B2B marketing needs current and consistent data at sri lanka phone number list each touchpoint to optimally meet customer needs
Marketing data comes from various systems that can be efficiently linked via an API management platform
An API management platform simplifies data maintenance and opens up new services, such as individual customer solutions and self-services
An API management platform allows data adjustments to be made automatically and data to be delivered precisely to the target system
An API management platform not only relieves the burden on corporate IT, but is also indispensable as a sustainable investment in the digital future
B2B marketing without IT – that is unimaginable today. What B2B marketing needs is data from a wide variety of systems: from ERP solutions and Sharepoint to CRM and CMS systems and PIM, MAM, DAM and video management tools. In order to meet the needs of digitally savvy consumers, the data stored in them must flow as smoothly as possible into the respective digital channels and touchpoints.