General ethics follows the basic idea: Not everything that we as humans can do, we should do. It is therefore a "set of moral norms and maxims that form the basis of a [responsible] attitude". In order to assume social responsibility in B2B online marketing, B2B companies should observe certain guidelines and ethical aspects. We have dealt with values and morals in B2B online marketing and defined them.
Economic aspects play a fundamental role in society. Therefore, values slovenia phone number list and morals should not be ignored here
Fairness and transparency in B2B communication as well as protection of privacy are fundamental values that build trust and should be observed by B2B companies
It is not economically sustainable to talk about good things but not do them
If B2B companies invest in a holistic sustainability concept, then this is a sustainable investment in the company itself
Ethics & Morality as the Center of B2B Online Marketing
Marketing ethics deals with questions about moral values and the social responsibility of advertisers. This includes, for example, actual advertising measures. These can be sensationalist or misleading B2B campaigns or marketing measures for unsafe or environmentally harmful products.
If B2B companies only focus on achieving higher profits with massive advertising budgets, it can seem that financial success comes at the expense of values. Trust in the B2B company can fall by the wayside. In addition to the classic goals of B2B marketing, it is therefore essential to keep the focus on communicating the company's values. For example, commitment to fair working conditions, fair trade and environmentally friendly products can be communicated with appropriate B2B marketing measures via the website or social media channels.