Two key advantages of using marketplaces are acceptance by B2B target groups and the ease of ordering via e-commerce platforms already used by customer groups. There are also various cost advantages compared to having your own shop.
A major argument in favor of a B2B marketplace russia phone number list is that there is no need for a one-time investment in your own B2B online shop or the ongoing costs for fail-safe operation. Depending on the shipping logistics, the costs can also be significantly reduced here. In addition, the costs for generating traffic with online campaigns are significantly reduced. SEO costs, for example, can be very high if you want to push the established marketplaces out of the top 10 positions on Google. In addition, there is the time advantage that a B2B company has when it sells its products on established marketplaces, since only the onboarding of the products into the platform takes time.
It is also exciting to consider the shops of companies such as Conrad Electronic or Stihl for your own marketplace strategy. These companies are making their online shops more and more flexible for partners/third-party providers and are thus becoming marketplaces themselves. For example, Conrad Electronic's online shop used to be divided into conrad.de (B2C) and conrad.biz (B2B). This separation was abolished in favor of the shopping experience, as shop users have almost the same expectations of the user experience of B2C and B2B shops. The online shop at conrad.de has been centralized and is now equally valid for B2C and B2B. However, shop visitors can choose whether they want to search for and order products as a private customer or as a business customer.