UX design is no longer a foreign word. UX writing, on the other hand, has not yet become established in B2B online marketing. Both disciplines are similar. Specifically, both are about user-friendliness and comprehensibility. What does that mean exactly? And what advantages does UX writing have for B2B online marketing? We'll take a closer look at that in this article.
UX writing is not a new phenomenon
Nevertheless, it is not nearly as common as UX design
From text to CTA: Content must be easy to understand
A special challenge for B2B online marketing
The B2B industry also benefits from proper UX writing
Maybe it has already happened to you today. You can't log in. The argentina phone number list server may be overloaded or you may have made a typo when entering your password. Nothing special really. The problem is that the error message that follows doesn't tell us the cause of the problem. Instead, it says "Authentication failed" or, even more vaguely, "Sorry, something went wrong."
Annoying for the user. Not only does it remain unclear what exactly went wrong, but the message also doesn't say what exactly needs to be done (for example, "Your password entry was incorrect. Try again."). The bottom line is that some users are left baffled by these incomprehensible error messages. Not a good user experience - and such a message doesn't reflect well on the company either.