Instagram as a creative branding channel
Instagram means individuality. Users look for inspiration new zealand phone number list and creativity on Instagram. The content on Instagram is therefore very emotional and personal. The focus is on storytelling . This means that Instagram can be used very well to create awareness and branding. A link in the profile or in the stories directs traffic to the website. Advertisements on Instagram are also suitable for generating leads.
Instagram means graphic representation. Using images and infographics, complex content can be designed and distributed via Instagram. Authentic and personal communication is important. After all, Instagram is still an emotional photo album for users. Using the CI, logo, etc. ensures that the brand is recognizable. This helps to increase awareness.
Instagram means being close and tangible. B2B companies therefore have the opportunity to make their communication more personal, closer and more tangible. The platform is ideal for becoming more human in corporate communication: away from facts and towards personal connection. For example, with a look behind the scenes.