SEO, and specifically the optimization of your website for search engines, is free. But what does SEO for medical practices mean? It mainly consists of creating content that meets the needs of your potential customers and offers useful information and insights. In other words, we can say that doing SEO means making your medical practice website germany phone number more useful than ever: fast to load, easy to navigate, clear and above all complete in information. How does SEO for medical practices work? At first glance we can say that SEO for medical practices works exactly like local SEO for any other local business. In fact, if the 2 most important aspects of this web marketing activity for medical practices are: The presence of the name of the city where the studio is located within the Title and Description meta tags , the H1 and H2 titles and the body of the page, together with your specialization , exams performed, treatments performed or pathologies treated.
The number , recency , and average of reviews obtained on the Business Profile (previously called Google My Business). However, SEO for medical studies has a particular functioning, which makes it different from many other professions or activities: the citation of sources at the end of each medical article. Link building plays a strategic role in the healthcare sector, perhaps more than anywhere else. Having greater authority, in fact, allows Google to trust your opinion over that of others. Being able to obtain recognition, or rather, a citation among the sources of an article, therefore has enormous value in terms of positioning in search engines.