Stages of building a B2C sales funnel

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The author of the method is considered to be the American writer Elias St. Elmo Lewis, who used this term in 1898. The B2C sales funnel is a sequence of steps that a potential client takes before making a purchase decision. When a seller understands how it works, it is much easier for him to do his job and bring income to the company. And it is not so important how the trade is conducted - through an online store or in a shopping center.

The advantage of this method is the ability telegram thailand viral to attract the target audience without using aggressive advertising, softly and naturally. This is especially important in modern conditions, when there is an overabundance of goods on the market that outstrips demand.

What needs to be done to organize a B2C sales funnel that will persuade all people interested in the product to make a purchasing decision?



The key requirements are as follows:

an accurate portrait of the target audience;

correct methods of product promotion;

effective system of communication with clients;

competent pricing policy.

When building funnels, sellers have to work a lot with various data, so they usually use an MS Excel table or a CRM system. This allows them to turn a simple set of information into a complete picture of what is happening in trade.

Stages of building a B2C sales funnel

The creation of a funnel is carried out in the following sequence:

Drawing up a unique selling proposition

First, a unique selling proposition is formulated (the emphasis is on qualitative differences from competitors' analogues). It lists in detail all the advantages of the product and the customer's benefits. It is recommended not to use trivial phrases like "best quality", "fast delivery". It is important to emphasize exactly what other companies do not have, but what can satisfy the needs of the audience.

Take a look at the examples below to help clarify:

Uniqueness of price. "If you find the same car cheaper, we will offer you a price 25% lower!", "From 20:00 to 23:00 all confectionery products are sold with a 40% discount!"

Uniqueness of terms. "We deliver goods free of charge throughout the day in the city. If the courier is more than a minute late, we'll charge you rolls and burgers!"

Unique quality. "If you are not satisfied with the quality of the furniture assembly, we will give you a rocking chair and a set of pillows!", "If you find expired products, you will receive fresh ones for free!"

You can move on to the next step only after you have identified the unique differences and formulated them in the sales proposition.