What is a rage click?

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These heat maps are used in different fields , we focus on how web performance uses heat maps to improve and optimize online publications but it is important to know that they are also a tool that can be used in different fields for data storytelling .

Not surprisingly, Hotjar's post recalls , the term known as heatmap was first used in the early 1990s, when software designer Cormac Kinney created a tool to graphically display real-time financial market information.

Must Read: You Must Make a Good Data Strategy

Why is it important to use heatmaps?
Thanks to these tools, you can obtain decisive results in the analysis and optimization phases to discover which elements the public ignores and which they try to activate or click without success. Perhaps starting a series of attempts that end in the phenomenon known as rage click. With heatmaps, you can eliminate distractions to highlight what really matters.


In some cases, a button with a CTA can stand out how to build phone number list  and give great results, but only if you identify the sources of distraction that attract the audience's attention. With a good heat map analysis, you can eliminate what is not needed, and ensure that the most important content emerges alongside the essential points for conversions, such as opt-ins, contact forms, buttons and links.

How to read a site heat map?
The logic that allows you to interpret a heat map obtained with analysis tools is quite simple: warm colors ranging from yellow to red indicate a high concentration of actions performed.

Cold colors, from green to blue, communicate little activity. So it is easy to understand how people interact with web pages through different actions , from scrolling to clicking. Obviously everything depends on the type of heatmap. In fact, there are different ones based on the events you need to observe.

What are the different types of heat maps?
One of the most interesting solutions is the click heatmap. That is, a representation of the actions performed by a computer mouse. This document allows you to understand where people direct their attention to perform a concrete action. For example, visiting a landing page or sending an email.