Publications cover the latest industry news and trending topics that may become irrelevant in the future. This content is mostly distributed via email and social media to your following audience .
Libraries focus on evergreen free korean number for whatsapp content , such as how-tos, best practices , and guides. This content is distributed organically through search engines and is intended to introduce your brand to your audience.
Defining how you will reach your audience, such as through search engines, social media, or email, can give you a starting point.
Tip: You don’t have to choose between publications and libraries, but rather decide on a percentage distribution that fits your blog strategy. For example, Flying Hippo offers the 80 percent rule , which consists of publishing 80% evergreen content and 20% trending content.
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2. Identify the main topics of the blog
What to blog about? This is probably the million dollar question.
Identifying your blog's key topics gives you a big-picture view of your future editorial plan.
Take the HubSpot topic cluster model as an example. The idea is to identify 5-10 main topics for your blog and then expand on them using different data sources.
Presentation of topic clusters
Topic grouping is an SEO tactic that focuses on topics (rather than keywords) that:
Improve your website architecture;
Makes it easier for Google to discover related content;
Increase your visibility on search engines.
To recreate this template on your blog, you need to post:
A pillar page that roughly covers a general topic and usually targets a high-volume keyword (e.g. “SEO copywriting”);
Several “cluster” content that focuses on specific long-tail keywords (e.g. “How to write SEO content,” “What is SEO copywriting?”).
Here's what a topic cluster might look like, according to HubSpot :