Digital Marketing for Small Businesses

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With the popularization of the internet and the dizzying growth of technologies available there, space has opened up for small businesses to conquer the world, at least when it comes to marketing and sales.

Previously a place for advertising that only large companies could access, today it is open to all types and sizes of businesses. The media that took care of people's entertainment and the advertising of big brands began to compete for the attention of their users. With the advent of websites, blogs, content, social networks, among others, there was a migration of viewers to this new medium. Taking advantage of this meteoric rise, many companies emerged, and many of them focused their strategies on selling advertising space. With reduced prices and greater accuracy in finding the ideal client for advertisers, many small institutions started with online advertising, gaining more clients.

But, if you are unsure about the reasons why advertising on the internet is good, we have prepared this article to help you understand the subject better.
But what is digital marketing?
Just like traditional marketing , the purpose of digital france telegram data marketing is to attract more customers, generate a relationship and create brand recognition. To achieve this, several strategies are created to achieve the determined objective.
In digital marketing, these strategies are carried out online. They have a much lower cost than the offline version.

In the past, to be able to place an advertisement in a major media outlet, it was necessary to have an agency, which had a license, meaning that only it could place the advertisement. As you can imagine, these values ​​were extremely high, as there was the cost of creating the artwork, plus the cost of the advertisement and also the 20% advertising bonus from the agency.

Nowadays, it is possible for the owner or a collaborator to create the advertisement and the campaign.
Direct Reach to Target Audience
Digital Presence Almost mandatory, digital presence has become indispensable for those who want to sell. In 2020 alone, more than 150 thousand stores started selling online, according to research by ABComm – Brazilian Association of Electronic Commerce.
Companies from various segments are ensuring their presence in the virtual world, this is done through digital marketing, through social networks, paid traffic, SEO, blogs, among others. As a result, digital marketing strategies are the means by which companies distinguish themselves from the competition and become more attractive and innovative to their customers.

Better number of potential customers Small businesses that invest have a huge potential for new customers and increased revenue, as we know that in 2020 there were more than 20 million people who made purchases via computer or smartphone, according to data from the Brazilian Electronic Commerce Association (ABComm).
Online searches for services have increased by 70% according to the website mercadoeconsumo.com.br. Given these scenarios, it is therefore essential to have contact with these new consumers.

Customer Loyalty Customer loyalty is as important as winning new customers, if not more important. Customers who develop a loyal relationship with companies are more likely to buy more frequently and recommend their services to friends and family.
A very important digital marketing strategy is to build customer loyalty. You need to define the method within your digital marketing plan so that customers continue to choose your company over your competitors.

Measuring results One of the main difficulties in traditional marketing is measuring results. It is very difficult to obtain accurate data, since the method is based on estimates. Without reliable data, companies may end up investing in ineffective strategies, wasting time, money and alienating potential customers.