Famous 50+ people
Well-known Dutch people who are 50-plus and vlog, on the other hand, are doing well. “Well-known Dutch vloggers over 50 have a large network and existing fans. They are also active in other media such as television or magazines.” Whether influencer marketing vlogging can be used for people over 50, Brenda and Nienke do not see that happening yet. “Then it would be important to make YouTube accessible for the current 50-plus. In addition, promotion via traditional media will be a success factor, since baby boomers still prefer this.”
We really need to make time for it now. This applies not only to the recording, but also to the thought process beforehand. Every week it is the question what we are going to vlog.
The assumption that people over 50 are hong kong business mailing list not active online is incorrect. It is the online behaviour of people over 50 that is different. The internet is mainly used by people over 50 as a source of information when purchasing new products. The annual National Social Media Survey by Newcom.nl has shown that YouTube is in third place in the top three of most popular social media among people over 50. 38 percent of people aged 50 and up to and including 79 used YouTube in 2017. However, when looking at daily use, this percentage is only 4 percent. This while daily YouTube use among young people aged 15 to 19 is 45 percent.
On average, a 50-plus spends 7 hours and 47 minutes per day on media. These are mainly media they are familiar with, such as television, magazines and newspapers, but also Facebook.
People aged 50 and over choose a brand more based on feeling and logical thinking. The growing group of people aged 50 and over experience less difference between brands than 16 to 49 year olds. This gives brands with strong brand value an advantage. People aged 50 and over are less impulsive and trend-sensitive, which means they are not as influenced by their environment as the younger generations. People aged 16 to 49 are often more sensitive to their environment, find price important and go for convenience. This is evident from research by the family knowledge centre Bindic . This makes them a suitable target group for influencer marketing via vlogging. People aged 50 and over, on the other hand, want honest information, good service and quality. But because they experience less difference between brands, feeling also plays a major role.