With SOV, you can perform an analysis to understand the profile of the people who follow your content , so you can segment your audience based on their interests and behavior.
You measure the success of your advertising campaigns
With SOV, you can determine whether your advertising campaigns line database achieved the expected reach. This can be a determining factor in determining the progress of your marketing strategy.
You evaluate the competition
The best part about Share of Voice is that you not only know the popularity of your brand, but also that of your competitors. So you can find out who's positioning themselves as a favorite among your audience to see who's dominating in your industry.
As you can see, Share of Voice is a metric that can provide you with quantifiable data that will help you classify trends and even understand your audience's behavior and consumption activity.
By knowing this data, you'll be able to determine whether or not you're doing your job well, so you can identify the main challenges that are hindering your growth.
Every action you take must be based on accounting criteria, and that's why SOV is the key to having a strategic overview.