Using social listening tools will give you clearer, more targeted, and, above all, more specific information about clicks, interactions , and other data about your competitors.
Don't limit yourself to that; ask yourself questions stockholder database like: Are they looking for engagement in their content? Do they connect with users through their tone? What type of content do they place the most emphasis on? The answers to these and other questions will give you a very clear picture of what your competitors are looking for. This will allow you to get ahead of the curve with your strategy.
All the information you were able to gather about both your audience and your competitors gives you a huge advantage when it comes to setting trends and showcasing your content in ways it hasn't been seen before. Use this to your advantage, combine content formats, and reach your audience in ways no one else has—that will make them remember you.
The biggest challenge in the face of today's intense competition on social media is having a differentiating factor. Find that characteristic that sets you apart from the rest and exploit it to the fullest to connect with users. Find your own way to showcase your content.
It's always helpful to stay informed about current trends, new formats, and available updates. Take advantage of every tool at your disposal to stand out and make a difference.