For example, Coca-Cola has been at the forefront of embracing inclusive content marketing since 1971. The book the company released that year, I'd Like to Buy the World a Coke , brought together people of different races and ethnicities through a shared love of its product.
Since then, the brand has embraced inclusive bc data philippines content. We can see this in many of its initiatives, from its "Share a Coke" campaign to its "A Coke for Everyone" ad on its website.
In marketing, diversity is a strategy that attracts and includes diverse consumer groups, including groups based on age, physical appearance, ability, gender, ethnicity, sexual identity, beliefs, among others.
It's a general term that encompasses the intent and motivation behind the content of a message or marketing campaign. Diversity in digital marketing isn't just about images; it requires understanding the audience and evaluating accessibility and user experience.
That is, it is necessary to know who is attracted to the brand to ensure that those user groups are represented and included in marketing actions.
Difference with Equity
Now, when we talk about equity, it's not about giving everyone the same thing, but rather giving each person what they deserve. This act involves taking into account the differences in each particular case.
For example, in 2017, to commemorate International Women's Day, Instagram developed a content marketing strategy through an infographic featuring data on Mexican women who had used the app to leverage their passions and turn them into businesses.