To gain audience insight and plan marketing automation, you must first create a sales funnel . This is a series of proposals that promote actions based on how you want the customer to navigate the path to the sale.
The inverted pyramid represents the steps involved in " btc users database filtering" leads until the sale is closed, based on specific promotional campaigns for each stage. For example: offering valuable searchable content, followed by a trial period for a service, and then offering a promotional plan.
The conversion funnel diagram shows the stages a potential customer must go through to become a loyal brand consumer.
With this information, you can develop a sales strategy tailored to each user and generate more personalized marketing. To increasingly refine your buyer personas , you can collect key data throughout the different stages of their journey.
Based on the stages of the funnel customers are in, tags are developed to segment the database and then manage the activation of automatic actions based on the plan.
To achieve a higher volume of organic leads on your site, you need a series of automation tools. These are pre-built software programs that collect data from prospects and leads and carry out planned automated actions.
The journeys that automation should foster are conversion-oriented and therefore must be tailored to each customer at a specific stage.