Approach
Don't just look at the direct results of marketing campaigns, but also at the bigger picture. Are your marketers proactively coming up with new ideas? What is the atmosphere like within the marketing team? Is there mutual knowledge sharing? And how is the role of marketing developing
4. Make time and budget available for knowledge development
Nothing gives me more energy than a new idea. A new idea always comes with the need to invent new things, to look for information and to learn how to transform ideas into effective actions. The uncertainty of whether that will work is much less than the euphoria if it does work. And yes, sometimes I get the confirmation that I have come up with something that does not work. But then I have tried it nicely (and learned from it!).
In my daily work, I, like many others, spend part hong kong reverse phone lookup of my time continuing existing marketing campaigns. My luck is that in my current position I also have the space to gain new knowledge and try out what I learn. Not haphazardly of course: I make everything as measurable as possible and give the entire organization complete insight using real-time dashboards. In practice, this leads to me developing myself further and continuously improving my work. But also, that I come up with creative, data-driven marketing plans that work. My employer also benefits.
Approach
Give your marketer(s) time to read about their field, follow online trainings, participate in webinars and visit events. Yes, even during working hours. Because the knowledge gained promotes the efficiency of daily activities, it ultimately costs (almost) no extra time.
management marketers
5. Only adjust at a strategic level
If you want to offer your marketers an optimal working environment, give them the space to be creative, to learn and to make mistakes. Don't ask them for an 'out-of-the-box campaign', but talk to them about the bigger picture. Communicate clearly what you want to know and make sure that you can look up the status yourself - for example using a dashboard - if you want to. However, don't constantly adjust the details. A marketer who is given the opportunity to read about his field, attend knowledge sessions and follow (online) training courses will make connections himself. Connections that are not always obvious, but that will yield a lot.