On TikTok, creating content was a piece of cake, the threshold seems a lot higher with Reels. When you tap the Reels button, you mainly see a lot of high-quality produced videos with good audio. The success of TikTok was that everyone could participate in popular dance moves during the pandemic, and every week a different song, a different move, a different challenge. Low threshold.
will make it on Instagram. Whether they will actually become phone number library the popular form that Instagram is making of them by putting them in the main navigation? Reels have a great entertaining value, much more than 'just' a story, because in principle Stories are also a 15-second video. The intention with the introduction of Reels was, among other things, to keep young people and/or to lure them back to the app. But also because this time demands this kind of short, entertaining content.
IGTV, video longer than a minute, did not seem to have that power. It does have a different value for your followers. Reels are definitely an interesting form of content. Would Reels be introduced on other platforms like Stories?
The door is open for new content forms
The advent of Stories and Reels has taught us that new forms of content are constantly being added, and that forms will also disappear. Content forms that are optimal for your smartphone screen and experience. And content forms that fit every moment of the day and different activities.