The effective distribution of your content will ensure its success within your Inbound Marketing strategy.
It won't do any good to have incredibly good content if no one finds or consumes it. You need to know how to make it known, using which formats and through which channels.
You must know where your target audience is ; if they are country email list on social media, identify which platform they use and how they prefer to consume content.
If you're on Instagram, you probably prefer audiovisual content or infographics that are quick to consume while scrolling through your feed.
Now I'll give you some statistics about Inbound Marketing that will convince you to use this methodology.
It is 62% cheaper than traditional marketing (also called Outbound Marketing).
Companies that blog get 97% more links pointing to their platform when they use inbound marketing.
The average ROI produced by Inbound Marketing is 275% .
On average, 92% of US marketers say inbound marketing is a business necessity in the current economy.