Ikea USA quickly seized the opportunity, that of the Met Gala and its media success , to promote its products. In fact, it promptly responded by launching a towel-dress called DÖJA , demonstrating an excellent example of instant marketing. As it managed to connect the trend to its products, promoting its towels as versatile and high-quality objects.
2) Frakta
IKEA’s iconic blue bag, known as “FRAKTA,” has become a symbol of the company’s reaction to the release of a new high-fashion bag.
In fact, when Balenciaga launched danish mobile numbers a bag that objectively resembled the FRAKTA, Ikea quickly reacted on social media, publishing a guide on how to recognize the original , with tips such as “ shake it: if it makes a rustling sound, it’s the real thing ” and “ it can contain bricks, but also water .”
with millions of shares and comments, highlighting Ikea's humor and thoughtfulness.
3) Handskalad
The IKEA campaign revolving around the HANDSKALAD collection is a brilliant example not only of instant marketing but above all of irony and humor.
In the case of the “Hand,” the iconic character in the Netflix series Wednesday , IKEA Italy played on the Swedish name on its Instagram profile, which is difficult for many people to pronounce and remember.