Indeed, online information consumption has actually decreased significantly, for 44% of the publishers surveyed. Subscription and membership models are maturing For most of the news media pioneers surveyed in this report, digital subscriptions have now surpassed print subscriptions , and therefore subscription revenues are becoming more important. Subscription revenues remain the number one priority for publishers, ahead of online advertising. However, subscription models may be causing concern among some publishers, with nearly half (47%) believing that subscription models could push journalism to serve the most affluent audiences at the expense of others.
It is therefore difficult to predict whether these models cayman islands whatsapp number data 5 million will work sustainably for all media. Some of them, such as Vox or Buzzfeed , are working on alternative economic models, based on branded content partnerships. Therefore, 2022 should see more solutions in terms of offers for people from disadvantaged backgrounds to allow them wider access to information. There are already “pay what you can afford” memberships in South Africa and Spain for the Daily Maverick.
In Denmark. Politiken offers free subscriptions to students. Also, in order to facilitate the retention of subscriptions taken out during the pandemic and avoid subscriber fatigue, media outlets must reinvent themselves by moving some of their services to premium access. For example, the New York Times has made its Wirecutter review site , previously accessible to everyone, only available through its subscription offer. The creator economy inspires the media New platforms and features are emerging based on the idea of remunerating online information