What are B2B sales?

[mouakter13]

Once you understand your potential customer's buying journey and where they get their information when they need a solution, it's time to implement B2B marketing strategies. One of these strategies is lead generation on professional social media platforms, such as LinkedIn.

On these platforms, B2B marketing companies share posts of potential interest to other companies. Content is targeted to their pain points. Ads are also created that are targeted to their interests. Let's look at more examples of successful B2B (business-to-business) models.

A successful example can be seen in Hewlett Packard, one of the firs t stockholder database companies to leverage LinkedIn company pages . In 2010, HP created its LinkedIn page and set out to increase its visibility on the platform through recommendations. To obtain these recommendations, it created ad campaigns. The result: in two weeks, it received 2,000 product recommendations and quickly gained 20,000 followers on its company page.

Email marketing is another strategy for reaching B2B customers. But it should be targeted at decision-makers in companies. Statistics show that 46% of consumers prefer email as a channel for receiving marketing materials . Furthermore, the subject line must be relevant, because 58% wouldn't open an email if it didn't address one of their needs.