Tell stories with Snapchat Stories

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From a media perspective, you should approach stories like short films or slideshows. So, work specifically with the medium, creating storyboards if necessary, or at least develop your own concept. While the Snapchat principle may sound quite simple and seem almost effortless thanks to the new medium's young stars, a little work and planning will make your Snaps much easier to understand. Just remember that Snaps function like a comic book and are meant to tell a coherent story from frame to frame.

Stories are also ideal for workplace stories, teasers for new products, or costa rica phone number data behind-the-scenes stories. Social media marketing always tells an intimate story through snaps, always seems a bit more personal than an advertisement, and is intended to engage with the target audience.

Behind-the-scenes looks are one of Snapchat's best practices, as is the case with events like New York Fashion Week and companies like McDonald's. This gives your followers a unique insight into your company's processes or the creation of a campaign (even if it's just a quick behind-the-scenes look for the latest Instagram photo). Because it's precisely this event-like quality that Snaps are all about: the special, the entertaining, the unique.

Just as the length of your Snaps should be short, you should also be spontaneous when creating them. Try to respond to current Snaps from your followers or your network. Don't establish yourself as an advertising channel, but offer real added value and cultivated, interesting, and humorous communication.

You should also keep in mind that many app users don't have their sound turned on. Therefore, your Snaps should be short, understandable, and visually appealing. Use text or drawings within the image to reliably communicate your message even without sound. This is exactly where you can implement emojis and the text function.

It's important to note that Snaps are a vertical medium and are optimized for viewing on smartphones. Therefore, you must shoot photos and videos vertically.
Currently, it's not possible to link Snaps directly to your page or a shortcut to your shop. You won't find a direct call to action among the short videos.

However, you can use Snapchat as a social media marketing channel specifically to build your company's image. Potential collaborations with bloggers or well-known Snapchatters can increase your brand's reach and become even more deeply integrated into the everyday lives of (potential) customers. However, you can achieve a good mix of social media marketing and increased engagement with your customers through coupon codes or discount campaigns. Here, you don't even have to worry about scheduling miscommunication—after all, the Snap is only online for 24 hours anyway.