How to find the best value for your existing tools

[mouakter13]

At Pipedrive, we've seen an increase in demo requests. Therefore, we've shifted our priorities to allocate more resources to helping our customers get the most out of our existing tools.

Whatever your approach, focus on your customers' needs and optimize your tools to deliver high value.


This crisis will impact some customers more negatively than others. Whether due to budget or bandwidth reductions, their situation requires them to cancel their subscription or stop purchasing your products.

This is to be expected, and you should react with understanding. Now is not the time to pressure a customer to continue buying from you because it's not what will benefit them the most.

However, you still need to sell and keep your business afloat. The paytm database best way to prevent your deal flow from being disrupted is to first identify your most impacted customers and prospects. Reach out to them to acknowledge their difficulties and ask if and how you can help.

You may have a tool, feature, or product you weren't actively promoting that could provide value during this new reality. Explain how this tool can help and offer a free demo. If they still can't move forward, respect their decision and schedule a follow-up when a sense of normalcy returns.

Your reps should also strive to qualify new prospects who may not have been the best fit in the past. Continuing with the email marketing example mentioned above, a small retail business with a limited budget may not have been ready to purchase your software before this crisis.

However, given that many more businesses are now moving online—and retail companies are pursuing e-commerce and making more deliveries—perhaps now more than ever they could benefit from email automation. They need to drive their own communications to target their audience and promote their products. Consequently, they'll be ready to invest in your service sooner than expected.