How is a “marketing funnel” structured?
funnel-marketing-one
Transforming this image into a concrete plan, we can say for example that:
Interested users click on it and go down to the second part of the funnel, which could be a blog post that gives the reader the information they were looking for. At the end of the text is a call to action that takes the user to a sales page.
The sales page is the lowest part of the funnel, just before the tube to go down. Here a product pharmaceuticals email list or service is proposed and the advantages and benefits of what has been proposed are explained.
If the user clicks on “buy” or maybe “request a quote”, he falls into the final part of the funnel.
Of course, this is just one example of what a marketing funnel can be. However, as you will have understood, the concept is simple: the potential customer is brought into the funnel with the aim of making him come out on the other side, that is, as an actual customer. This strategy is also excellent for lead generation . In this case, instead of having new customers, you increase the leads, that is, the contacts (names and data to communicate with the user, such as email or phone number).