Breaking news
In this case we are talking about newsjacking , the ability to exploit the latest news or current trends to create ad hoc content. It is the most widespread type of real time marketing and can make the difference for the popularity of an online brand, because if well done it is able to attract the attention of users and involve them on an emotional level.
Furthermore, Altimeter also provides us with the 12 steps to adopt for an effective Real Time strategy.
Source: R. Lieb & J. Groopman (2013). Real-Time Marketing: The Agility to Leverage 'Now'
The first step is to listen and understand danish telephone numbers online conversations, as well as monitor emerging trends. This allows us to identify opportunities to exploit.
Once we have identified these opportunities, it is crucial to set clear objectives and adapt the real time marketing strategy to our editorial plan and communication on all our company channels. This ensures that we remain consistent with our distinctive style.
Speed of action is essential, so it is necessary to have clear rules and trust in our team to make decisions promptly without having to wait for approval. It is also important to ensure that the entire team is properly trained .