Yandex Directory

[subornaakter20]

The launch (including passing moderation) will take only 1 to 7 days.

Almost all functionality is available with free hosting.

It is possible to download catalogues (photos, descriptions, prices of goods).

Specifying a physical address when adding a sg phone number company is not required; the target region is sufficient.

Based on the results of targeted queries, the system can include your company in special blocks with maps and lists of organizations.

There are discounts for paid placement: 12.5% ​​and 25% (for 180 and 360 days, respectively).

In organic search results (in a given region), the site's position improves, which increases the effectiveness of SEO promotion of the online store.

Cons :

In niches with high competition, you will have to pay to place ads, otherwise the newcomer is unlikely to get into the top 10 results.

Paid placement cannot be arranged for less than 90 days.

The system itself determines the amount for paid placement, based on Yandex statistics, taking into account geography, categories, and placement periods. In addition, the search engine predicts the possible number of attracted clients and also focuses on this when setting prices.

According to statistics, 86% of clicks go to sites occupying the first ten lines of the list.

So here's what can be said about paid placement :

You can count on a significant increase in sales and profit if you are in 1st to 3rd place in the list for your topic.

If the store takes 4-10 lines on the list, then sales may increase, but only enough to cover the costs.

Being below 10th place on the list, the store should not expect significant growth in sales, and it may not even be able to recoup the money spent on the placement.

Don't forget to check the list of topics and products prohibited for advertising in Yandex.Directory. Perhaps your products cannot be sold online.

For web sites that sell retail or have a pick-up point (it is not possible to specify the addresses of courier services here), it is better to place in such mapping services for a fee. Free placement can be recommended for online stores "in its pure form".