1. Use Accurate, Consent-Based Email Lists
Only email contacts who have opted in or shown legitimate interest.
Avoid purchasing generic or outdated job function lists.
Regularly clean your lists to remove inactive or bounced emails.
2. Personalize Your Emails by Job Function
Tailor content to the specific Deepcoin Database challenges and goals of the job function.
Personalized messages feel relevant and less “spammy.”
Use dynamic fields like function, company, or seniority level.
3. Craft Clear, Honest Subject Lines
Avoid clickbait or misleading subject lines.
Be transparent about the email’s purpose.
Reflect the value upfront to avoid recipients feeling tricked.
4. Include an Easy and Visible Unsubscribe Link
Make opting out simple and hassle-free.
Respect unsubscribe requests immediately.
This reduces frustration and spam complaints.
5. Send Emails at a Reasonable Frequency
Don’t overwhelm recipients with too many emails.
Consider the job function’s typical workload and availability.
For example, executives may prefer less frequent, high-value emails.
6. Follow CAN-SPAM and GDPR Guidelines
Include your company’s physical mailing address.
Clearly identify the email as a promotional message.
Include privacy and data use statements if required.
7. Avoid Spam Trigger Words and Formatting
Watch out for words like “free,” “urgent,” or “guaranteed” in excess.
Keep formatting professional—avoid all caps, excessive exclamation points, or large images.
8. Authenticate Your Emails
Use SPF, DKIM, and DMARC protocols to improve deliverability.
Authenticate your domain to reduce the chance your emails get flagged.
9. Monitor Engagement Metrics and Complaints
Track open rates, click-throughs, and especially unsubscribe and spam complaint rates.
Pause or adjust campaigns if complaints spike.
Re-engage or remove unresponsive contacts to keep lists healthy.
10. Provide Valuable Content for Each Job Function
The more value your emails deliver, the less likely recipients mark them as spam.
Share industry insights, relevant case studies, or solutions tailored to their role.