Address these technical SEO issues before they kill your traffic

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It's a difficult task to achieve the top spot on Google. Have you ever wondered where your website traffic comes from? It's not easy to improve your search engine rankings. If you want people to find you through a Google search, search engine optimization should be your top priority. It's impossible to improve your business if people can't find you, but there's a 33% chance that they'll click on the first results. It's also true that more than 75% of people don't click on the second search page.

Therefore, your website should be displayed on page one only. There are a few things that need to be kept in mind to improve your search engine rankings. The best SEO company always works according to the client’s requirements. In this blog, let us discuss technical SEO issues to improve search engine rankings.

What are technical SEO issues?
Technical SEO helps your website be crawlable, indexable, and easy for search engines to consumer email database understand. Google needs unique content and the way people do it. It analyzes all the code that contains that content, and if you don't build your website to Google's specifications, it could hurt your visibility in search engine results pages (SERPs).

Technical SEO is a process of optimizing your website for the crawling and indexing phase. You can make your site accessible, crawled, interpreted, and indexed by search engines without any issues with the help of technical SEO.

It is called “technical” because it has nothing to do with the actual content of the website or the promotion of the website. The main goal of technical SEO is to optimize the infrastructure of a site.

Technical SEO, On-Page SEO, and Off-Page SEO are the main pillars of SEO. The Top SEO Companies in India Always avoid silly mistakes to get good results.

Let's take a look at the most common technical SEO mistakes that kill organic traffic:

1. Missing SSL
SSL stands for “secure sockets layer” and is used by websites to protect traffic between browsers and web servers.

You can tell if a site uses SSL by looking at the URL. If it says "https," it's secure. If it says "HTTP," it's missing that extra layer of security, and that can negatively impact your search rankings.

2. Duplicate content issues
How often you update your website is a serious concern. If you never change the content of your website once you have created it, then you will not get ranking. If you want your traffic to increase, then you need to give a reason for the visitor to visit your website again and again. For this, you need good quality, relevant and recent content. It will also help you to achieve good on-page optimization in SEO. Instead, dwell time also plays a vital role in ranking. It simply means how much time a visitor spends on your website. If you have good and informative content, then definitely, people love to spend more time on your site and find it valuable for them.

Google always finds duplicate content and applies a penalty based on it. This is considered plagiarism, and because of this, Google doesn't know what to prioritize when two pages or blog posts share identical content.

The main thing you need to do is create unique content. Unfortunately, if you don't use https correctly, you can end up with two versions of every page on your site: one HTTP and one https, each competing for the same spot in search results.

3. Your site speed must be good
Your content should be useful and highly informative. It should also be unique in its style, but the loading speed of your page should be minimal compared to your competitors.

Slow loading affects your SEO efforts in several ways.

Directly, since page speed is a mobile ranking factor

Indirectly, as users are more likely to bounce.

If users hit “back” on their browser and click another link in the SERP, Google counts it against them in the search.

4. You receive the 404 error
404 errors mean that the page was not found. This will hurt both the user experience and your site's crawlability: neither Google nor your users will reward a significant obstacle in their navigation.

If your page has bad data or broken links, remove it immediately, otherwise it will slow down your page speed.

Another great tip to avoid the 404 error is to customize your 404 pages to avoid bounces. It is best to provide links to your most popular content and a search box can be applied so that users who mistype the URL will find what they want and stay on the page.

5. Your website is not mobile friendly
In this generation of mobile devices, they are responsible for more than half of the world's Internet traffic. In the United States, data is close to 40%, but that figure is not expected to drop any time soon.

Google knows this and has been rolling out updates that make the web more accessible to mobile users, including its slow pagination speed and "mobile-first" indexing schemes.

There are a number of things you can do if your site isn't mobile-friendly. First, head over to Google's mobile-friendly testing tool and run a report.

Your fonts are too small.

Do your font sizes look fine on desktop, but become unreadable on mobile? If so, go back to your CSS and adjust them.