if It’s a Checklist, Your Readers Should Be Able to Follow It. If It’s a Video, It Should Provide Detailed Instructions. Your Lead Magnet Should Provide Users With Instant Gratification No One Likes to Wait—especially Now. We Only Care About Now, Now, Now. This is Why a Lead Generation Strategy of Offering Free Tickets to Next Month’s Webinar Probably Won’t Work. Visitors Will Probably Forget About It Anyway. Make It Download Immediately.
You May Also Like: 7 Ecommerce bahrain phone number library Lead Generation Strategies for 2024 What is B2b Lead Generation? Strategies and Tools for 2024 Your Lead Magnet Should Be Easy and Quick to Consume You Might Think That Creating a Lengthy Lead Magnet Would Be Considered to Offer a Higher Value. This is Usually Not the Case. In Fact, It Gives the Impression That You’re Forcing Your Prospect to Work Harder to Get Information.
That’s Never a Good Thing. Focus on Delivering High-value Information in an Easily Digestible Format. For Example, if It’s an E-book, Limit It to 20 Pages or Less. For a Video, Don’t Exceed 30 Minutes. Create Multiple Versions of Guide Magnets Some People Prefer to Read Text-based Content. Others Prefer to Sit in Front of Their Computer and Watch Videos or Listen to Audio While Commuting to Work. A Single Lead Magnet Can Turn Into Multiple Lead Magnets if You Repurpose Your Content.