Marketing plan – a business roadmap

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Going on a trip, painting a picture, sending a child to a dance school – any kind of even everyday activity needs a plan. And business needs it even more so. So a marketing plan is an essential condition for its effective functioning.

You can order such a guide for your type of activity from the Fractus company.

Marketing plan: features, differences from a business plan
A marketing plan or marketing plan is a component of a company's strategic plan that focuses only on marketing activities. It specifies goals, necessary marketing processes, the state of the business, and an analysis of the target audience and competitors. In a word, it is a roadmap necessary for business management.

It should not be confused with a business plan , which argentina email list covers all of the company's activities, including marketing.

What could be the goal? Launching a new product, rebranding, increasing market share, entering a new market, improving the marketing strategy, etc. But ultimately, it should all come down to increasing profits.

The more detailed the plan, the better, but without fluff. And most importantly, it should be of real use, and not gather dust on the shelf.

Marketing plan: features, differences from a business plan

How to Develop a Marketing Plan
Developing a marketing plan takes time and consists of sequential steps. A good model is the so-called SOSTAC model.

Situation analysis: analyze the situation, the state of the company.
Objectives: define goals. What is this plan for, how will it help? Use SMART technology: specific, measurable, achievable, realistic, time-bound.
Strategy: create a strategy - a kind of behavior that will help you achieve your goal.
Tactics: define tactics that will help you select the tools to implement your plans.
Action: draw up a plan of specific actions, find sources of funding for them, set deadlines, and assign those responsible for carrying out each action.
Control: to sum up the results, which will show to what extent the goal was achieved and whether it was achieved at all.
Benefits of a Marketing Plan
A marketing plan is useful for businesses large and small for many reasons.

Firstly, it makes it easier to understand where the company is, where it should move, what is effective, and not what is wasted, investing money in.
Secondly, there are opportunities to look at yourself from the outside, to see your strengths and weaknesses in order to work on your shortcomings.
Thirdly, understand what you really need to spend your efforts on and what you can do without.
Fourth, see additional opportunities for clients and generate income from this.
Fifth, distribute financial, human, technical, time and other resources.
Types of Marketing Plans
There is no single ideal option that would suit every business. But in classical marketing planning, plans are usually classified by time frame:

short-term , otherwise corporate or business plans, developed for a period of a month, quarter or year;
medium-term , in other words strategic (1-5 years);
long-term , also strategic (from 5 years).
Types of Marketing Plans

Where can I order a marketing plan?
If you don’t have the time, ideas, or personnel to draw up a marketing plan, or if the process seems too complicated, entrust the work to the specialists at Fractus.

We will study your activity and, taking into account the specifics, create an individual, non-standard plan for any goal that the business faces. It will give a clear vision of the vector of movement and will help make the company better and more efficient.

Call us! We will help your business!

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