How to increase repeat sales?

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Regular customers are a very valuable asset for every business in the trade sector. Repeat sales play a major role in their appearance. In addition, every entrepreneur should know that it is much easier and cheaper to retain a real customer than to attract a new one. Therefore, everything should be done to ensure that repeat sales become a significant component of the company's activities and grow steadily.

Regular customers

Repeat sales and their benefits
Repeat sales are the sale of goods or services to customers colombia email list who have previously purchased something from the company. Of course, finding and attracting new customers is an important task for any business, but repeat sales are so effective that they will definitely benefit the business. Here are their main advantages:

Saving money. There is no need to spend a lot of money on advertising to attract new customers.
Minimizing efforts. It is much easier to establish contact with customers who have already made a purchase, they already trust the seller, know the range, quality of goods and service.
"Prepared" customers. Repeat sales are aimed at consumers who have already had a positive experience with the company. They were satisfied with the purchase and service, so they are open to repeat offers.
Mutual benefit. Both parties receive their privileges from cooperation.
Ways to Increase Repeat Sales
From all of the above, it follows that repeat sales have a positive impact on business development and profit growth. Therefore, it is obvious that it is necessary to constantly work on increasing them and use all available methods for this. What can they be?

Loyalty programs. These are various incentives for regular customers: gifts, bonuses, discounts for purchases of a certain amount (one-time or cumulative).
Gift certificates. If you give a new customer a certificate with a discount on their next purchase or with the opportunity to receive a gift for fulfilling certain conditions, they are more likely to come back to take advantage of the great offer.
Content marketing. A great way to increase repeat sales online. The main thing is that the information presented on the company's website is unique and useful for users. Publications with practical advice on how to choose and use the product of interest to the buyer will be especially valuable.
Ways to Increase Repeat Sales

You can use all of these methods, give preference to one or come up with your own original method. In any case, to succeed, it is necessary to establish contact with the client during the first purchase. In this matter, the competence of the seller or sales manager is of great importance. It is he who must set the buyer up for further cooperation and leave a positive impression of the first transaction. For this, everything is important: not only to listen, but also to hear the client, while showing maximum patience, to provide due attention and care, to offer, and not to impose your help. Trust is a very important component of any cooperation. If it arises between the seller and the buyer, it becomes a guarantee of long-term and fruitful relations, which is beneficial for both parties.

However, even if the consumer is satisfied with the purchase and service, over time he may forget about it. Therefore, you need to remind about yourself from time to time. For example, you can inform the client about upcoming promotions, sweepstakes, provide information about new product arrivals, congratulate him on his birthday. If you do not overdo it, the buyer will certainly appreciate the care and attention, which will result in repeat sales.