Looking at the engagement metrics to see if all the db center.uk people who land on Square’s website are equally engaged around the world, some interesting data emerges.
geo distribution new markets
Since Japan is among the best economies in the world, you may feel compelled to enter simply because your competitors do.
If you notice that the number of visits from a country is high and the bounce rate is low compared to other countries, this can be a sign that there is significant consumer interest in that area and that there may be potential for a business like yours to cater to it in a different way.
Remember, however, that it could instead indicate that consumers are already satisfied with the options on the market.
Next, you’ll want to understand exactly what your positioning options are (in this example, Square’s) and what strategy you should follow for that market.