Personalizing Your Email Approach In a 2017 study, 65% of the companies surveyed reported a boost in conversions when they used personalization in their emails. Hearing or reading your own name grabs your attention, but that’s just the beginning of personalization. Tailoring Emails to Individual Preferences If you have data on products the user viewed while they were on their site, it’s worth tailoring your offer to any apparent interests they have. For example, Wolf & Shepherd offered a free pair of socks to a shopper who was checking out various shoe styles: Recover Lost Revenue With Abandoned Cart Emails You could also refer to the benefits of owning the item they almost bought.
That they viewed but didn’t bulgaria whatsapp number list place in their cart. Timing Your Abandoned Cart Emails Your first abandoned cart email should arrive quickly. You’re more likely to consider buying an item that you looked at today than something you looked at a week ago. This phenomenon is known as the recency bias, and a quick email takes advantage of it. Recency bias is the reason that welcome emails are so useful, and it works for abandoned cart emails, too.
Determining the Best Time To Send Emails You want to send your first abandoned cart email early, but not too early. Rejoiner tested different send times and found that one hour after abandonment seems to be the sweet spot. Sending it sooner can irritate shoppers who were already planning to come back and complete the transaction, but waiting longer than an hour leaves time for them to make a purchase somewhere else or move on to a completely new activity.