Company Goal - Based on this positioning, what model do we use to serve?

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Clarify the logic and identify the problem Determining user needs and product goals is not so simple. Otherwise, when the boss asks why this answer, you will be stunned again. Here, the editor introduces a logical path that I am more used to: First, what are we going to do? ——Who is this thing for? What is it used for? User Analysis - Are many people using this thing? Is it worth doing? Market Outlook PEST - Since so many people are using it, how many companies are doing it and how are they doing? Competitive Product Analysis - With so many companies doing it, is there any chance of doing it now Feasibility - If there is a chance, what should our positioning be?



Business Model - Finally, are there any risks in doing it? Risks and recommendations colombia phone numbers From this path, we can also conclude the structure of the strategic analysis report that we want to present to our boss: Product definition what is the answer? Product description Target users and scenarios answer who are the users Product value why is this thing useful? That is, the needs of the users Technical logic and functional services if necessary, what should be done? Market outlook PEST analysis are there opportunities in the macro market Life cycle analysis how much value is left in the total product life cycle Competitive product analysis Number of competing products/market saturation is the competition fierce? Is there a leader? Main competitive products How do others do it? What can be copied in the future? Feasibility analysis Technology technical advantages or disadvantages Team is the team capable Resources channels, related products, partners, government relations, etc.



Cost cost paid by the company; how much of the cost is passed on to users they need to pay if they want to switch to your company's products Possible risks competitive risks, legal risks, public opinion risks, etc. Conclusions, recommendations and plans Based on the above analysis, should we do it or not? If so, what should be the target user segments? Why? What products and services are provided to users? What are the general planning suggestions? Why? .Start filling in the blanks – first macroscopically, then microscopically, with appropriate methods After we have clarified the logic and set up the outline, we only need to fill in the blanks according to the outline.