How to Generate (and Convert) Leads with Social Selling

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Social Selling: Generate and Convert More Leads
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When mastered, using social selling to generate and convert leads can be the most powerful tool in your arsenal. Read on for how to make the most of social.
Social Selling is the future of sales. With the rise of the internet and social Iran Phone Number List media, consumers have more avenues for research and information than ever before.

Customers no longer go to salespeople to learn about products they're interested in. They do the research themselves and go to salespeople only for the final purchase.

With this massive dynamic shift, salespeople have to find new ways of positioning themselves in the decision-making process.

We're going to discuss what your goals should be with social selling, the metrics by which you can track your success, and some tools you can use to help you achieve those goals.

Generating Leads with Social Selling
Build an Online Presence
One of the most important aspects of using social media for businesses is establishing your company as an authoritative source in your industry.

Be sure to share current news stories that relate to your business or industry and start a conversation with your customers by commenting on it or asking questions. Remember: sales always come down to a conversation with your customer, and social selling moves that conversation to a wider audience online.

Be sure to monitor the conversations online to understand what customers are saying about your brand or industry. This process is called "social listening" and it is an important step in understanding what your customers want from you.

Initial Customer Acquisition
There are 1.96 billion people worldwide on social media, and that's expected to grow to almost 3 billion by the year 2020. 70% of marketers have acquired new customers through Facebook. 65% have acquired customers through LinkedIn. Marketers with a Twitter account generate double the number of leads than those who don't.

Social media isn't just a selling tool. It's potentially the most effective weapon in your marketing arsenal if you use it right.

Join the Conversation
To generate your initial leads, you need to make your company active in the conversation. Go to industry-relevant Facebook pages or Twitter accounts, and comment on current events.

This isn't the place to try to make a sale. Just establish your authority and expertise in the industry. Social media allows for a very low-pressure environment for your potential customers, so your goal in this phase is just to generate interest in your business.

Don't forget to link to your own social media pages or your website. Start inviting people who have expressed interest to a Facebook group.

Building Your Email List
An email list is a powerful marketing tool because you can instantly send out company news, promotions, or products to every person who has signed up, and you have a ready-made database of people who are interested in your business.

At least 91% of consumers check their email every day so you should start your email list on day 1.

If you're looking to get the most out of your email strategy, there are many resources like InfusionSoft and AWeber that are designed to generate more leads and improve your email marketing.

Customers Need Incentives
For a customer to be willing to give their email (or any other personal information), they have to feel as though they're receiving something equally valuable in return.

This could be access to free resources, helpful tips related to your industry, or "inside information" through your emails.

Optimized Landing Page
A landing page is the first thing your potential customer will see when they're linked to your website, so you should have it optimized to immediately offer an incentive in exchange for their email address.

After their email, you can either request more information to build a more detailed customer profile or send them to a friendly "thank you" page for signing up.

OptimizePress can be a powerful tool in creating high-conversion landing pages in less than 15 minutes. They also offer to create and customize authority blog sites, membership portals, and launch funnels.

Cross-selling and Upselling