The Future of B2B Marketing: Trends to Watch in 2025

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By the way, if you need a hand to scale content production, using AI features with content written by real people, I recommend you to visit the WriterAccess AI page. State of Marketing Report 2024 2. Data Privacy This is a topic that has been getting attention from marketers for some time now. Third-party data are expected to be phased out soon, so marketers are finding other ways to collect market insights and provide personalized approaches. The report found that 86% of marketers had been affected by data privacy changes over the past year. From the professionals who are working with alternate ways to collect useful data, some invest in social media, others in the Google Topics API or contextual advertising.

Meanwhile, only 28% of them are collecting first-party taiwan phone numbers data from their customers. A good way to collect first-party data, increase engagement and conversions on websites and content experiences is by using interactive content. If you want to know how to create interactive pieces like quizzes, ebooks, calculators and much more, check out our Ion Page. 3. Videos keep sticking out Short form videos like Tiktok, Reels and YouTube Shorts benefited from a boom in the last few years and according to the report, they are still on top of many marketers priorities. Providing a casual and entertaining approach, this format creates good connections with the audience.

The report stated that 50% of marketers are creating and sharing videos, while 69% intend to invest even more in this format when compared to last year. Videos for social media are great, but there are other ways to explore this format. Videos are great for educating the audience, acquiring new customers, demonstrating products and features and much more. 60% of the surveyed people responded that they held a webinar last year. This is a nice way to deliver authority, engagement, education and even conversions. 4. Marketing in a Time of Recession The last few months showed an uncertain scenario for businesses.