The ancients said that I reflect

[sabarina38]

On myself three times a day. I think that brands also need to reflect on themselves three times a day, planners also need to reflect on themselves three times a day, and decision makers need to reflect on themselves three times a day even more, so as not to lose themselves in marketing and become another follower or another spam generator. 1. Who am I? Do you really know who your brand is ? Do you do brand marketing every day, but have you ever understood what the brand story is? What is the brand spirit? What is the brand archetype? Who is the target audience?



Where are they and what are they interested in? Have you ever thought carefully about how to do such brand marketing actions, what tone to maintain, and what the bottom line is? Don't rush to shout that you know it well. You know it well when you are asked, but you are confused when you do it. Think about it, how many of those silly videos, tear-jerking phone library long pictures, and sensational manuscripts you made are in line with the brand spirit, how many directly hit the target group, and how many add bricks and tiles to the brand assets? Marketing is like sculpture. Each marketing campaign is shaping the final sculpture. If you do not do a good job in marketing today, it may become a pit or stain on the brand tomorrow! Understanding who the brand is is the starting point of all marketing and the basis for testing marketing actions . Brands grow dynamically. On the one hand, your marketing becomes the reason why a brand is a brand. At the same time, the marketing actions that work for brands at different stages are also different.



Simply speaking from the perspective of the growth cycle, brands in the start-up phase are limited by costs but need voice, so marketing is more of a multiplier approach. During the growth phase, they expand rapidly, so marketing actions may be offensive, and they need to expand the funnel to consolidate awareness. In terms of image recognition, the image is vague, so you need to organize events, cross-border actions, and other big actions to sharpen awareness. If there is a negative impact, you need to improve your reputation. If you don’t understand the position of your brand , the situation your brand is facing, or what issues your brand marketing is trying to solve, and you just follow the trend and then ask why others can become popular but you can’t, then you are just being a hooligan! 3.