With 29% of the votes, the second runner-up for the 2023 worst advertising campaign award was the Partistaff company in Ibiza, with its offer of “party girls for rent”, an action that simply leaves you speechless. Its value proposition is to offer a wide and beautiful catalogue of women for you to hire to attend your party and parade around like a decorative object. In the -sarcastic- words of Facua, “after all, what can give more distinction to your event than “renting” -as if they were cars- scantily clad and sexualised women?”
Ibiza party announcement. Source: Facua.
Other nominees: promotion of brothels and women in swimsuits
Among the final nominations, we find the taxi drivers from Zaragoza, who used their vehicles to promote the strip club Sala Euro , whose slogan is "for adults only."
As if the advertising wasn't enough, the image also cambodia number data included a QR code to obtain a voucher for 10 euros. The advertisement was denounced and the City Council made the taxi drivers remove the creatives from their vehicles.
Campaign by Zaragoza taxi drivers. Source: Facua.
Another of the most voted campaigns was the one created by the Formentera Tourism Promotion Agency , which thought that the best strategy to promote local gastronomy was with a woman in a swimsuit. In other words, if the objective is to promote gastronomy , the most logical thing is to show dishes typical of that place, but it seems that the creators do not think the same.
"If you want to promote the gastronomy of a place, the logical thing would be to show and highlight these products. But it is clear that those who came up with this campaign have bigger brains than us," Facua says ironically.