Which has attracted many people's attention

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Difference is the key to creating conflict. Choosing partners that complement or contrast with your own brand tone can bring greater impact and appeal to joint activities. Because the difference in tone gives more room for interpretation and discussion, it is easier to stimulate discussion on social platforms. As a daily tea drink, Heytea has collaborated with luxury brand Fendi , because it makes luxury goods within reach. " I paid a dozen yuan in full, this is the closest I have ever been to FENDI " and " I didn't expect that my first Fendi in my life was given by Heytea " are the best evidence of the conflict.


Behind this conflict is actually the creation of social currency and the expansion of consumer demand, which can stimulate the established groups to post their orders and spread virally. Cross-border marketing number database requires the degree of connection between users in all domains. This wave of collaborations by Heytea not only makes existing users feel proud, but also attracts fans, which can expand its audience range and attract more new consumers into the brand ecosystem, thereby enhancing brand influence.





At the same time, Fendi also vigorously promoted the "FENDI 'hand in hand' ingenuity art exhibition " through joint ventures , allowing more people to learn about the brand's activities. Connecting people is one aspect, and connecting products is also key. This time , a co-branded beverage " set " was launched , using three yellow fruits, mango, orange, and passion fruit, with green tea base to create a co-branded beverage. The "FENDI Joy Yellow " created draws on FENDI's classic yellow DNA , and the cups and handbags are also unified in Fendi yellow.