When is it advisable to invest in a Marketplace?

[ayeshshiddika11]

What do consumers value in a Marketplace?
What consumers value most is delivery time over price. Therefore, logistics, the type of market, and the product that we are going to select for these sales are key issues to be studied by companies in order to achieve a greater impact.

In the case of some companies, what drives them is B2B “business to business” or, in other words, business to business. This means that it is not directed at the final consumer, but at other companies, whether selling raw materials or other products. In this type of marketing, the customer is interested in optimizing the purchasing process. What is important are the characteristics of the product or service.

Unlike B2B, other companies are based on B2C "business to consumer". These are actions that are always directed at the final consumer. In this type of business, the emotional aspect takes precedence, purchases are of lower value and are more impulsive.



The Marketplace is a platform that finland phone data allows us to make our products available to many people , but obviously it has a cost. Depending on our investment capacity, we may prefer not to create our own e-commerce and assume the amounts that a Marketplace charges us.

Let's give an example: Our company sells personalized t-shirts and we sell those t-shirts through a Marketplace like Amazon.

Amazon charges its small sellers (less than 40 sales per month) a fixed fee of €0.99 + a percentage that varies depending on the type of product, which is usually around 15% of the product price.

If we sell our t-shirts for €10, Amazon would charge us less than a euro per month as a fixed fee and another €1.5 for each t-shirt sold.

These rates seem to be quite profitable considering the number of potential customers we access by selling our products through a large platform such as Amazon.