For her part, María Blanco explained that at a logistics level , "it is key to be clear about what you want, what you need and what your resources are. When we talk about logistics, and when we talk about eCommerce, the right product has to be sent to the right person, at the right time and at the agreed price. If that is fulfilled, the rest are things that can be discussed."
He also shared his experience in foreign markets to reinforce the importance of knowing the cultural differences when approaching a new market: “ In China, no one is going to say no to you, it is a cultural issue. It is essential to take into account the cultural differences in each market, and to carry out a prior study to find out what their consumers are like.”
reverse logistics as a critical issue in internationalisation and the need for companies to work to reduce the volume of returns generated by behaviours such as buying several sizes of the same garment to costa rica number data choose the one that fits best and discarding the rest: « Returns are a necessary evil. Companies have to do awareness work, educate the customer that it is not sustainable to have a store fitting room in your home, and use technology: there are more and more options in this regard, such as superimposing an image of a product in your home, or on your body, which help the consumer feel more secure when buying».
Finally, the three participants highlighted the importance of local influencers when establishing themselves in a new market. Thus, Barbara explained that in her case they bet on niche influencers, avoiding the big content creators, something that Jorge agreed with.