Advertising saturation, the reason why 77.1% of users abandon a website

[ayeshshiddika11]

Over the last few years, the increasing penetration of the online world, the development of new technologies and online services and the emergence of new communication channels and platforms have led to a radical change not only in the 2.0 landscape but also in consumer habits and behaviour.

Users who are characterized by their increasing demands on brands, by their high internet consumption and by the tendency towards almost exclusive use of the smartphone as a single device.

The rapid changes that occur in this area force brands to constantly recycle and update in order to adapt to the demands of a saturated market and thus satisfy users.

But to what extent are users addicted to the Internet or mobile phones? How do they consume and behave in today's 2.0 world?

To clear up these doubts, AIMC has nepal phone data presented its study "Surfers on the Internet" which is now in its 19th edition and which reveals some of the keys to the always volatile digital market.

Present at the event to present the key points of this study were Fernando Santiago, technical director of AIMC; Carlos Lozano, executive president of AIMC and Ramón Sanz , telecommunications engineer from ODEC.

The results thus reflect a clear trend towards using the mobile phone as the preferred device for online browsing , with 94.6% of respondents stating that they connect to the Internet through this device. This figure is much higher than the 64% recorded five years ago.

The smartphone is followed by the laptop with 73.6% of respondents, the desktop computer with 67.5% and the tablet, with 56.9% registering a decline in its use of 2.1 points in one year.

Furthermore, the mobile phone is also established as the main device for accessing the Internet, with 37.7% of respondents stating this, which represents an increase of 9 points compared to last year and places the mobile phone in first position in terms of devices for accessing the Internet.